Community Profile survey launched to coincide with Census


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Friday 23 February 2018


Gauging and understanding the changing city is the focus of Hamilton City Council’s Community Profiles Survey, which launched this week.

Timed to coincide with the five-yearly New Zealand Census, the Community Profiles Survey ask respondents to provide a deeper level of information to give greater insight into Hamilton’s communities, and their needs.

“It’s important for the Council to understand its communities and cater to their changing needs and aspirations,” says Andy Mannering, the Council’s Community and Social Development Manager and Community Profiles project leader.

“The city is growing and changing, and we want to know how and where. The profiles demonstrate the Council’s commitment to its residents and communities,” Mr Mannering says. “We see these as a valuable and important tool for the Council and other organisations across the city.”

The survey takes 10-15 minutes to complete, and comprises 50 quick questions. It is open until the end of April.

Mr Mannering says the target figure for responses is 3000.

“Obviously the more responses we receive the more information we have to work with.”

“One option is for households to ‘piggyback’ doing the survey onto filling out their Census forms, which they need to do on 6 March – Census night,” Mr Mannering says.

“Compiling the final Community Profiles is an extensive task and relies on data from the Census being released later in 2018. We aim to make the Community Profiles available to the public in early 2019.

“We want to create a tool that is relevant, useful and informative to our communities and stakeholders – and with a good response from our residents, we’ll achieve that.”

All responses will be grouped and any information provided to the Council will remain confidential.

There is an opportunity for respondents to go in the draw to win a $200 gift card for their participation in this important work.

The link to the Community Profiles survey can be found at

Page reviewed: 23 Feb 2018 12:31pm