Hamilton secures exclusive branding deal to promote the city through V8s


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2 March 2007

Hamilton and New Zealand's only V8 Supercar franchise Team Kiwi Racing have agreed a highly valuable sponsorship which will see the Hamilton logo appear on the bonnet of the team's new car.

The city will be the home for a new street race for seven years from 2008, which will be New Zealand's only round of the V8 Supercar Championship.

Team Kiwi Racing owner David John says while the details of the sponsorship are confidential because of their commercial nature, it is an arrangement that will deliver huge promotional benefits to the city of Hamilton.

"As well as having the Hamilton logo on the bonnet of our new car, which is racing for the first time in Adelaide this weekend for the season opener at the Clipsal 500, we will also be able to promote Hamilton through many of the other arrangements we have in place.

"Our sponsorship with Ford means there will be more than 20 Ford Falcons, looking identical to the TKR race car, that will be driving around the cities and towns of New Zealand. All of these vehicles will feature the Hamilton logo," says Mr John.

Hamilton City Council general manager communication and marketing, Philip Burton, says the promotional opportunity for Hamilton is huge.

"Being able to put our brand in front of an international television audience of more than 800 million people through the V8 Supercar Championship throughout Australia, New Zealand and Bahrain is a significant component in raising the profile of the city on an international stage.

"One of the major reasons for securing a V8 Supercar event for Hamilton was to be able to promote the city and bring as many visitors here as possible, the branding and opportunity for city promotion through the partnership with Team Kiwi Racing is very exciting," he says.

Team Kiwi Racing's arrangement with the city of Hamilton means the TKR car will feature in city promotional material. As well as being the only New Zealand based team in the Australian V8 Supercar competition, the car will be officially aligned with Hamilton city.

NAME: David John
DESIGNATION: Owner Team Kiwi Racing
MOBILE: +64 (0) 21 636877
NAME: Philip Burton
DESIGNATION: General Manager Communication and Marketing
TEL (DIRECT): 0 7 838 6507
MOBILE: 021 428 748
FAX (DIRECT): 0 7 838 6761
Page reviewed: 02 Mar 2007 12:00am